USA Unify

4 years ago

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🤮🤮🤮🤮 #dumptrump2020

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« From Robert Reich: #DigitalVoterSuppression by billionaires, support nonprofit digital USAunify.org: “A news outlet in the United Kingdom has obtained the massive database used by the Trump campaign’s digital operation in 2016. Their investigation found that 3.5 million Black voters were sorted into a “Deterrence” category — voters the campaign wanted to stay home on Election Day. The campaign used an algorithm to sort nearly 200 million voters into one of eight categories, which it then targeted with tailored Facebook ads. Black voters overwhelmingly made up the “Deterrence” category: in Georgia, for instance, Black people make up 32 percent of the population but comprised 61 percent of the Trump campaign’s “Deterrence” category. It was the same story across multiple swing states: the Trump campaign used its vast database to disproportionately target Black voters on Facebook and other social media with negative ads designed to discourage them from voting. Make no mistake: this is digital voter suppression. And thanks to Facebook’s practically nonexistent rules on political advertising at the time, no complete public record exists to examine the ads used by the Trump campaign or the audience lists it used to target voters. That means we have no way of knowing how much money Facebook raked in through the Trump campaign’s attempts to suppress the votes of Black Americans. Time and again, Mark Zuckerberg has shown he cares more about profits than protecting our democracy. Even now, multiple scandals later, his new rules for political advertising and misinformation are woefully insufficient and arbitrarily enforced. He hasn’t changed one bit. What do you think?

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